OREANDA-NEWS. Eagle Eye, the SaaS technology company that validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries, is pleased to announce the appointment of Helen Slaven as Chief Sales Officer.

Helen's arrival strengthens Eagle Eye's commitment to driving its commercial success as a leader in the digital marketing industry. As an experienced operator in both retail and technology sectors, Helen will leverage her extensive experience and international network of contacts, to help connect retailers and brands to the Eagle Eye AIR platform. Helen will report directly to CEO Phill Blundell, further strengthening Eagle Eye's senior management team which was bolstered recently by the appointment of former Tesco deputy CEO, Tim Mason, as Non-Executive Chairman.

Helen was formerly CEO of BT's retail technology arm, BT Expedite, as well as VP Retail for Torex as part of their UK turnaround and subsequent sale to Micros. She joins from Ascential Group Plc where she latterly served as CEO for Planet Retail, the leading Global Retail Intelligence portal working with major grocery retailers and FMCG brands.

Phillip Blundell, CEO of Eagle Eye, commented: "Helen's sales background and industry network will be invaluable as we continue to extend our sales capability to support our rapid growth plans and better serve our existing customers. I am delighted to welcome Helen to the Eagle Eye senior management team and look forward to working together as Eagle Eye continues to deliver its growth strategy."

Helen commented: "Eagle Eye has demonstrated strong momentum in the last 12 months, signing both UK and international tier one grocers to its platform. I'm excited to be joining at such a pivotal time for the business and the wider sector and I'm looking forward to working with the team to explore new avenues of opportunity both in the UK and overseas."