Durex takes couples' phones away, enjoys wild viral hit

In a wonderful experiment, it challenged couples to go on vacation and leave their phones and iPads at home.

The company claims that 40 percent of people are less likely to try friskiness if their partner's on the phone in bed. Gadgets have truly turned into love interests.

So Durex created the #DoNotDisturb hashtag (wait, that's dragging people toward tech, isn't it?) and sent six couples away on vacation. Half were allowed gadgets. Half were not.

The company then posted the results to YouTube, where almost 20 million people have already come to watch.

You will experience a stiffening that leads to paralysis when I tell you that the tech-less couples reported greater joy.

They marveled at how other couples would ignore the beauty that surrounded them, in favor of bending their necks toward social media.

However, one woman who was allowed to keep her phone actually said the great joy was that she could document everything. We have, indeed, come to this. We are all documentarians.

Even more entertaining was her annoyance at her partner who's texting with someone else over dinner. She was angry, but she still had her phone in her hand.