Apple Music finally decides to explain how the product works

Two main criticisms have been leveled at the service: It's not easy to use and it's not clear that it's any different from Spotify. So why switch?

Apple Music's approach lately has been to use as many stars as possible to make it seem, well, the preferred choice if you care about your self-image.

Apple declined comment as to whether it sees ease of use as still a problem for the service.

Two new ads, however, choose to take at least a little time to suggest the service is, after all, easy to actually use. Both feature producer DJ Khaled. In one, he's with actor Ray Liotta at the nail salon. Where else?

Liotta plays the neophyte who can't quite believe that thousands of songs can be on one little phone. This might seem very basic. Mock him all you will. But this, I suspect, is still the feeling of quite a few.

Especially those for whom the whole digital music escapade has made music itself simply less important a part of their lives.

When your product has been the subject of a Reddit thread all about how confusing is, perhaps it's best to begin with these very basics.

Naturally, Liotta wants a Doobie Brothers song. DJ Khaled shows him how simple it is to find it and play it just by speaking to your phone.

It's a vehicle for featuring Khaled's new collaboration with Drake.

They stop by the ocean. Khaled again shows how it easy it (allegedly) is to find his music on Apple's service and play it.

Then they kiss. She's clearly in love with the service. I'm not in love with the ad. It seems quite blessedly pointless.

Apple Music is trying to throw considerable money toward anyone it considers cool and famous. Recently, there was Taylor Swift, now DJ Khaled.