OREANDA-NEWS Rolf dealer will launch car production in Russia under its own brand. This was stated by Svetlana Vinogradova, CEO of the holding, as quoted by the Autonews portal.

By now, the company has already managed to create a special group to develop a new car. The model will be assembled in Russia, the novelty is focused primarily on the budget segment of the market. "It will be, as they say, a people's car, not a premium one," Vinogradova explained.

She did not disclose the technical characteristics of the new model, as well as the estimated launch dates for mass production. All the details about the "people's" car will appear closer to the end of 2025. At the same time, Vinogradova previously noted that the production of a new car would take "a long time."