10.03.2025, 21:47
Baltika announced an increase in selling prices
Source: OREANDA-NEWS
OREANDA-NEWS The Baltika Brewing Company (Baltika, Arsenalnoye, and Zhigulevskoye brands) has announced an increase in selling prices for its products, the company's press service told RIA Novosti.
Earlier on Monday, the newspaper Kommersant wrote that Baltika and the Moscow Brewing Company had notified retailers of an increase in selling prices for their products by an average of 10-15%.
Baltika has confirmed that it has notified its partners of the increase in selling prices," the company said, without specifying the percentage and date of the planned increase.
In December, beer producers AB InBev Efes, Medovarus, Belarusian LLC Krinitsa-Trade and distributor Gosseline Logistics also notified about the price increase from January 1, 2025.
According to Alexander Stavtsev, Vice President of the Russian Association of Retail Market Experts, there may be several reasons for the increase in prices for beer and beer drinks in Russia right now. Thus, they are affected by the size of the excise tax (increased to 30 rubles per liter from 27 rubles in 2024) and the instability of the exchange rate. "The growth of prices in the domestic market is also influenced by the FOT (wage fund – ed.) and the cost of credit money - the refinancing rate. In general, each company decides for itself which goods to raise prices for, and it depends on the level of demand," the expert noted.
Thus, Ochakovo CEO Yuri Antonov told RIA Novosti that the company uses mainly Russian raw materials in its production, so it can "take a more sustainable approach to pricing." "We are making every effort to curb price increases by optimizing internal processes and finding ways to reduce costs. However, unfortunately, not all the factors affecting the cost are under our control," he said.
Stavtsev added that the demand for beer and beer drinks in the country is at a high level - sales of these two categories last year amounted to about 8.3 billion liters. "Prices always affect demand. Consumer savings strategies are not so noticeable right now. Demand growth may slow down after all key players raise prices," the expert believes.
Earlier on Monday, the newspaper Kommersant wrote that Baltika and the Moscow Brewing Company had notified retailers of an increase in selling prices for their products by an average of 10-15%.
Baltika has confirmed that it has notified its partners of the increase in selling prices," the company said, without specifying the percentage and date of the planned increase.
In December, beer producers AB InBev Efes, Medovarus, Belarusian LLC Krinitsa-Trade and distributor Gosseline Logistics also notified about the price increase from January 1, 2025.
According to Alexander Stavtsev, Vice President of the Russian Association of Retail Market Experts, there may be several reasons for the increase in prices for beer and beer drinks in Russia right now. Thus, they are affected by the size of the excise tax (increased to 30 rubles per liter from 27 rubles in 2024) and the instability of the exchange rate. "The growth of prices in the domestic market is also influenced by the FOT (wage fund – ed.) and the cost of credit money - the refinancing rate. In general, each company decides for itself which goods to raise prices for, and it depends on the level of demand," the expert noted.
Thus, Ochakovo CEO Yuri Antonov told RIA Novosti that the company uses mainly Russian raw materials in its production, so it can "take a more sustainable approach to pricing." "We are making every effort to curb price increases by optimizing internal processes and finding ways to reduce costs. However, unfortunately, not all the factors affecting the cost are under our control," he said.
Stavtsev added that the demand for beer and beer drinks in the country is at a high level - sales of these two categories last year amounted to about 8.3 billion liters. "Prices always affect demand. Consumer savings strategies are not so noticeable right now. Demand growth may slow down after all key players raise prices," the expert believes.
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