OREANDA-NEWS Apple made a presentation of its new products, including the updated line of iPhone smartphones. The event was held at Apple headquarters in Cupertino (California) and was broadcast on the company's website.

Most of the presentation was devoted to Apple's main product - iPhone. This time the company announced three new models of the device. The first of them was an improved version of the iPhone X, released a year ago. The updated gadget was named iPhone XS.

It, like the original model, has a screen diagonal of 5.8 inches, which is made of stronger glass than before. The device is equipped with a new six-core processor A12 Bionic, which, according to Apple, runs twice as fast as the previous model, and improved dual 12-megapixel camera. The cost of new items will start from $999.

Other of the smartphone has received the name iPhone XS Max. Its main difference from the older model is a larger screen size of 6.5 inches while maintaining all other characteristics. The initial price of this device is $1099.

Both smartphones are equipped with more capacious batteries, and also have support for two sim-cards, which will allow you to switch between different mobile operators and tariff plans. One of the sim-cards will be electronic, the other-physical. In China, smartphones with support for two physical cards will be produced in order to comply with local laws.

The third presents the smartphone has become more budget version called the iPhone XR. This device is equipped with a 6.1-inch display, made with cheaper LCD technology in contrast to the latest OLED. The smartphone has a bionic A12 processor, but the 12-megapixel camera will be single. The minimum price for the device is $749.

Pre-orders for the iPhone XR will open on October 19, and it will go on sale in the US on October 26. iPhone XS and iPhone XS Max will be available for order on September 14, in the US their sales will start on September 21, in Russia - September 28. Older models will come with 64, 256 or 512 gigabytes of internal memory and are available in gray, silver or gold colors. The iPhone XR will be sold with 64, 128 or 256 gigabytes of memory and is available in six colors at once, including black, yellow and coral.

Another important announcement was the presentation of the smart watch Apple Watch fourth series, which are equipped with including a built-in sensor that allows you to do an electrocardiogram (ECG) of the heart. Apple has modified one of the buttons of the device so that when it is pressed and held, the user will be able to make a personal ECG.

The watch itself is now equipped with a new dual-core processor and a more streamlined display that is 35% wider but thinner than the previous model. The device's built-in accelerometer and gyroscope now also register the owner's accidental fall. In this case, the watch will be able to automatically dial the rescue phone in a few minutes and transmit the accident data along with the coordinates of the incident site.

The new Apple Watch will be available in three colors and will go on sale in the US and a number of other countries on September 21 at $399 for the version with GPS support and $499 for the model with an additional cellular function.

At the end of the event, Apple's shares at the auction in New York lost about 1.4% of their value. As stated by Reuters, the managing Director of the firm Wedbush Securities, Michael James, it is possible to explain "the typical reaction of traders" at the end of the presentation, which, according to him, was not provided with anything beyond that, and so expected by analysts.