METRO Cash & Carry Involves Customers to Guarantee Low Prices
OREANDA-NEWS. On 22 June 2009 was announced, that METRO Cash & Carry Ukraine involves its professional customers into the price setting process for an award of 100 UAH.
Now every registered METRO Cash & Carry customer can help the company to offer the lowest prices for an award. The project covers around 300 most popular food and-nonfood products from METRO stores’ assortment. The customers can find the list of products in the special brochure distributed in the stores and by mail.
To receive the 100 UAH voucher that can be spent in the store within a month the customer has to bring the fiscal check for any of the products covered by the project from any other store that reflects the price is lower than that at METRO.
Issuing the voucher simultaneously METRO Cash & Carry immediately decreases its price and in this way guaranteeing it offers constantly low prices.
The project is running in all 25 METRO stores in 18 Ukrainian cities. After the successful pilot launched in March 2009 the project expanded to all cities of METRO opeations. During the first two months of the project METRO customers received 234 UAH 100 vouchers in total only in Kyiv.
“Being a reliable partner we at METRO Cash & Carry want not only to offer our professional customers the wide assortment of food and non-food products at stable low prices, but to involve them in our operations. We are very grateful for the support of the professionals of low and medium sized business” – said Jan Cerman, Food Purchasing Director of METRO Cash & Carry Ukraine.
Starting from June 3 METRO Cash & Carry offers another money-saving campaign. A customer can receive a 20% discount on new white goods, TV sets, computers and computer monitors if he brings an old item of one of the stated categories. The campaign is running in all 25 METRO wholesale stores till June 16.
Within 6 years of operations in Ukraine METRO Cash & Carry opened 25 wholesale stores: four in Kyiv, two in Donetsk, Dnipropetrovsk, Odesa and Kharkiv, one in Lviv, Luhansk, Kryvyi Rih, Poltava, Vinnytsa, Zaporizhya, Chernivtsi, Mykolaiv, Rivne, Ivano-Frankivsk, Makiyivka, Simferopol and Mariupol. Having invested into the Ukrainian economy EUR 460 Mio. METRO Cash & Carry created 7 000 new jobs for Ukrainians.
METRO Cash & Carry is represented in 29 countries with over 650 self-service wholesale centers. With more than 100,000 employees worldwide, the company achieved sales of ? 33.1 billion in 2008. METRO Cash & Carry is a sales division of the METRO Group, one of the most important international trading companies. In 2008 the Group reached sales of ? 68 billion. The company has a headcount of some 300,000 employees and operates around 2,200 stores in 32 countries. The Group’s performance is based on the strength of its sales divisions which operate independently in their respective market segment: METRO/MAKRO Cash & Carry – the international leader in self-service wholesale, Real hypermarkets, Media Markt and Saturn – European market leader in consumer electronics retailing, and Galeria Kaufhof department stores. More information at: www.metrogroup.de.
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