OREANDA-NEWS. On August 19, 2009 VivaCell-MTS announced the opening of Summer Inspiration project for the regional Culture Houses and Art and Craft Schools of Armenia. A set of internal exhibition-contests will be held within the frames of the project initiated by VivaCell-MTS, the press-centre of VivaCell-MTS reported.
 
The first exhibition-contest opened in the city of Vanadzor, center of Lori region. The exhibition hall of the esthetic education center gathered together pupils in the mutual spirit of inspiration, the desire to share the outcomes of own artwork and craftwork with peers and to reach a joint victory.
 
Summer Inspiration project is aimed at revealing and promoting the creativity of young children talents in the regions of Armenia. The children's artwork is judged on originality, clear expression, and cultural expression in the work of art. Art is presented in a variety of mediums including ethnic dance, singing, painting, needlework, acting, craft and photography. The artworks should be associated with VivaCell-MTS or display VivaCell-MTS corporate brand logo.
 
According to the rules of the contest, the most talented pupils chosen by each of the Culture Houses/Arts and Crafts Schools will participate in the exhibition-contest. The winner of the exhibition-contest in each Culture House/Arts and Crafts School will be chosen by the Company. However, the prize from VivaCell-MTS will go to the educational institution and not to the individual. This is to encourage personal contributions to the collective achievement by letting own talents serve the native Arts Center/House of Culture.
 
The results and winners of the children's art exhibition-contest Summer Inspiration will be released.
 
““VivaCell-MTS to Children” theme that we initiated at the beginning of the year and in all directions, is now animating our regions with a Summer Inspiration mood, our children are talented in many ways and it is our Responsibility to reveal and promote this talent in them, thus awakening more purposes  in their lives,”  stated VivaCell-MTS General Manager Ralph Yirikian.