OREANDA-NEWS. January 18, 2013. Over 35,000 Ukrainians are subscribes of the FUIB’s official communities in social networks at the end of 2012. Over 1.5 million persons had a possibility to contact with the brand in social networks.

FUIB has official presence in seven social media: Facebook, Twitter, LinkedIn, VKontakte, Google+, Foursquare, YouTube. As at the beginning of January 2013 over 35,000 Ukrainians read the news from FUIB and participated in discussions at the bank’s platforms in social networks. They got answers to more than 1,500 questions, made over 10,000 comments both about the bank’s activities and the issues of their interest relating to finances, Internet banking, payment cards, shopping, online services, etc. Thousands of customers and subscribers took part in the bank’s campaigns in social networks and also received special offers and benefits (bonuses, souvenirs, money prizes).

In line with the bank’s development strategy in December 2011 FUIB opened its official pages in social media. Over the year the bank achieved the results it can be proud of.

FUIB is No.1 by quantity of followers in Facebook according to the rankings by Prostobank Consulting. In December 2012 FUIB entered TOP 5 of Ukrainian brands that most frequently communicate with its Facebook followers according to SocialBakers analytical service. It is mentioned that average FUIB’s response time and response rate are one of the highest: 97 minutes and 100% respectively.

FUIB is one of TOP 3 among all Ukrainian banks by quantity of members of the official group in VKontakte: http://vk.com/pumbua

Twitter account of FUIB is in TOP 3 by number of followers among all Ukrainian banks. The account of FUIB is in TOP 3 by influential power among all brands in Ukraine according to the data of special purpose service Klout.com: http://klout.com/pumbua

FUIB is one and only among the largest banks, as classified by the NBU, that has official presence in the promising geosocial network Foursquare. The bank’s page is among TOP 20 of all pages from Ukraine: http://foursquare.com/pumbua and http://fourua.com

FUIB’s Facebook page of is one of the most active and popular not only among the banks, but among all Ukrainian companies. At the moment it has over 18,000 followers and hundreds of active users – regular discussion participants.

The motto for all the FUIB’s activities in social networks is: "Your Financial Guide Online!". Among the issues the communities discuss are the bank’s financial services and products, recent developments in financial markets, advices on how to save time and make money. Messages about the campaigns of FUIB are among the most read and commented on posts in social accounts of the bank. One of the largest and most efficient was the campaign in social media in support of Big Money deposit offer held simultaneously in Facebook and VKontakte, also supported at other platforms of the bank. This campaign enabled to attract hundreds of new customers and over 7,000 new followers to the official communities of FUIB. One of the bank’s customers won 10,000 hryvnas and over 100 followers received memorable gifts.

FUIB is the only bank that has official presence in the modern location-based social network Foursquare. At present over 160 points of presence of FUIB are registered in Foursquare. In summer 2012 FUIB launched the new loyalty programme for customers registered in Foursquare. Mayors, or most frequent visitors to the outlets, receive memorable gifts with the bank’s corporate identity symbols. For users of Foursquare to recognise easily the bank’s outlets special stickers are posted at the door.

The New Year promotion held by the bank in Twitter in enhance the loyalty resulted in multiple growth of the community: as at the beginning of 2013 the account of FUIB had over 2000 followers.

“The bank’s presence in social networks enables us to hold permanently a dialogue with customers of FUIB, to be a “financial guide” for the active audience, and most important – to react promptly to all customer enquiries. Over the year we achieved significant successes and we will develop this activity further on, as social media is a valuable communication channel for the bank. In 2013 we are to please our fans with new useful information and loyalty programs”, noted Tatyana Chernenko, Head of Strategic Marketing Department of FUIB.