OREANDA-NEWS. Tanishq, India’s largest and most preferred jewellery brand introduces Inara, the new age diamond jewellery collection that celebrates the promise of eternal love, strength and purity. Inara was unveiled to the jewellery lovers on today in New Delhi, in a magnificent show that created a perfect backdrop as the three Miss India 2013 — Miss India World 2013, Navneet Kaur Dhillon, Miss India 1st runner-up Sobhita Dhulipala, and Miss India 2nd runner- up Zoya Afroz sashayed down the runway draped in exquisite gowns complemented by the stunning Inara jewellery collection that gleamed in the spotlights.

Derived from the Arabic word, the name ‘Inara’ symbolises the shine or illumination which seamlessly marries aesthetics and intelligent engineering which is perfect for an ultimate diamond jewellery collection.

Inara brings the cosmic swirls, meteor showers and star bursts to life in every piece which will take your breath away with its sheer bling appeal and spread. This collection has been crafted very tastefully which not only reflect the contours of every woman’s heart but fits her wallet well too.

Displaying an exquisite ensemble of more than 120 unique designs, Inara comprises of diamond jewellery pieces across necklace, bangles, earrings and cocktail rings. Priced between Rs2 lakh and Rs.6 lakh this collection will leave all customers spoilt for choice.

Commenting on this milestone introduction in the diamond jewellery segment for the modern Indian women, Sandeep Kulhalli, vice-president, retail and marketing, Tanishq, said: “We are delighted to present a collection of innovative designs that represents every woman’s personality, crafted in real diamonds. This collection perfectly marries both the traditions of yesteryear with the modern interpretation of fashion. Diamond jewellery today is considered to be the beautiful armour for every woman’s life. Inara perfectly blends in the modernity and exclusivity aspect. This collection has been designed keeping in mind the choices and preferences of a contemporary Indian woman”

Inara is an extension to Tanishq’s elaborate diamond jewellery collection which offers best-in-class diamonds and spectacular designs. Using only the finest quality diamonds, the Inara statement pieces are artistically worked to create unbelievable settings for each and every piece. As spectacular it would look, each piece in Inara Collection has been crafted to take every woman for a surprise with its price points.

Speaking on this occasion, Revathi Kant, general manager-design, innovation and development — Tanishq, said: “Diamond signifies beauty, strength and purity and Inara embodies each of these traits. At Tanishq our aim is to design diamond jewellery which is simple, yet makes a statement. This collection has various innovative settings and diamond cuts which make the entire piece look very elaborate. This collection is vibrant and timeless which can be worn day or night, dressed up or down.”

“Every piece in the Inara collection is backed with detailed research on diamond jewellery requirements of modern Indian women. We are sure that Inara will have an appeal to women across India.” Revathi further added.