OREANDA-NEWS. June 19, 2014. Verizon Digital Media Services has launched a new technology designed to make the delivery of video content more efficient and to improve the viewing experience of end users.

The technology -- ImageIQ® Video Bandwidth Reduction, provided by A2Zlogix --significantly reduces the size of video files without the color banding and degradation that occurs with other noise-suppression technologies. It also extends efficiencies for delivery of linear, live and video-on-demand broadcasts.

“As video content delivery drives the need for increased bandwidth capacity, Verizon Digital Media Services looks for ways to strengthen the video experience for our customers,” said Chris Carey, chief product officer, Verizon Digital Media Services. “A2Zlogix’s VBR technology gives our customers the ability to maintain video quality while reducing storage and transmission capacity.”

This technology addresses the rapid growth of video requirements across the network without requiring large-scale infrastructure investment or sacrificing video quality. VBR technology works on the full spectrum of static and mobile devices, ranging from IMAX 3D movie screens to smartphones.

“Verizon Digital Media Services is a premium service provider in the market, and the addition of A2Zlogix technology further differentiates Verizon’s service offerings with customers,” said John Galluzzo, vice president of sales and business development, A2Zlogix.

VBR uses sophisticated patented algorithms based on optical-flow technology to selectively remove artifacts such as excessive film grain and noise, reducing the video file sizes and bandwidth requirements while preserving the quality of the video. This improves efficiencies in video transmission and storage and improves the end-user experience. VBR integrates seamlessly into the existing video delivery services offered by VDMS and adds a compelling enhancement that is new to the market.

Verizon Digital Media Services offers enterprises a suite of robust and flexible end-to-end video solutions for best-in-class TV Everywhere and superior over-the-top experiences. Built on one of the world’s most advanced networks with a video-optimized platform, Verizon Digital Media Services delivers a vast range of content management and delivery services with carrier-grade quality, reliability, security and scale. For more information about Digital Media Services, visit www.verizondigitalmedia.com.