OREANDA-NEWS.  November 07, 2014. POSITRONICA. Nation-Wide Chain of Computer Stores, informs of signing of the agreement with "CARDIF Insurance Company" LLC, as per which it can offer its buyers to buy household equipment and electronic insurance programs.

According to Mikhail Zamytsky, General Manager of POSITRONICA stores chain, this partnership will add advantages to the nation-wide chain over other players of the retail market. "Taking into account the existing highly-competitive environment on the Russian market of consumer electronics, when the main accents shift from the field of the price policy to the field of provision of a more qualitative and wide set of services, a number of insurance products from the partner insurance company will allow our partners-franchisee to increase the loyalty of the buyers, - Mikhail Zamytsky is sure. - And will, finally, affect the economic efficiency of the chain".

"We are glad that the clients of POSITRONICA got an opportunity to buy high-quality services for the favorite equipment, including not only free of charge repair, but also protection from accidental damages, theft, unauthorized use of the SIM-card all over the world", - Svetlana Pankina, project manager of the department for work with retail partners of "CARDIF Insurance Company" LLC says. - CARDIF insurance programs are reserved not to the buyer, but to the equipment, which allows the clients to get comprehensive protection of the purchased goods and ensures comfortable use of the equipment. This option will also help the clients of POSITRONICA to protect the budget from contingent additional expenses".

Signing of the agreement with CARDIF Insurance Company became a next step of POSITRONICA on improvement of the quality of the services provided and offered to the buyer. So, for example, now the management company deals with the questions of optimization of business processed, related to delivery of the goods to the buyer.