02.04.2025, 10:08
Russians have become less likely to buy coffee in public catering
Source: OREANDA-NEWS
OREANDA-NEWS Russians have become less likely to buy coffee in catering establishments, sales in March fell by 20% compared to the same period last year, according to a study by the Kontur business automation services system.Market", which is available to RIA Novosti.
The concept of catering includes the work of cafes, restaurants, canteens, banquet halls, fast food outlets and other formats of activity.
Analysts examined 2.5 million checks issued at various establishments across the country between March 1 and March 31, and compared the data with March last year. "On average, the coffee receipt increased by 15%, while the number of sales fell by 20%. The price of cappuccino, latte and espresso increased by only 8%, 6% and 4% respectively. Americano has already risen in price more significantly - by 16%," the Kontur analyst said.Marketa" by Ksenia Korzan, whose words were quoted in the message.
According to the service, in March, the average check for Americano in Russia was 224 rubles, for cappuccino - 261 rubles, latte - 262 rubles, and espresso - 226 rubles.
The analysts also studied the dynamics of prices and demand for coffee in a number of large regions of the country. Of these, the Krasnoyarsk and Perm territories began to drink the least coffee in public catering establishments. Sales for the year fell by 35% and 33%, respectively. The largest decrease in the regions was recorded for latte and espresso orders.
At the same time, Americans began to drink the least in St. Petersburg - sales of this drink decreased by 39% over the year. Muscovites began to order cappuccino and latte less often, their sales fell by 34%. And residents of the Yaroslavl and Novosibirsk regions continue to order coffee almost at the level of March last year. Sales in these regions decreased by 5% and 7%, respectively.
In early February, in the press service of the Milfoods company (Poetti coffee brand, ex-Paulig in Russia) RIA Novosti was told that the cost of coffee in the world has peaked in the last 47 years - in 2024, prices for robusta have more than doubled, while arabica, in turn, has risen in price by 80%. At the same time, Anton Trenin, an expert at the ACRA corporate ratings group, told the agency that there is no shortage of coffee in Russia, and demand for the drink is growing, even against the backdrop of record prices on the stock exchange.
The concept of catering includes the work of cafes, restaurants, canteens, banquet halls, fast food outlets and other formats of activity.
Analysts examined 2.5 million checks issued at various establishments across the country between March 1 and March 31, and compared the data with March last year. "On average, the coffee receipt increased by 15%, while the number of sales fell by 20%. The price of cappuccino, latte and espresso increased by only 8%, 6% and 4% respectively. Americano has already risen in price more significantly - by 16%," the Kontur analyst said.Marketa" by Ksenia Korzan, whose words were quoted in the message.
According to the service, in March, the average check for Americano in Russia was 224 rubles, for cappuccino - 261 rubles, latte - 262 rubles, and espresso - 226 rubles.
The analysts also studied the dynamics of prices and demand for coffee in a number of large regions of the country. Of these, the Krasnoyarsk and Perm territories began to drink the least coffee in public catering establishments. Sales for the year fell by 35% and 33%, respectively. The largest decrease in the regions was recorded for latte and espresso orders.
At the same time, Americans began to drink the least in St. Petersburg - sales of this drink decreased by 39% over the year. Muscovites began to order cappuccino and latte less often, their sales fell by 34%. And residents of the Yaroslavl and Novosibirsk regions continue to order coffee almost at the level of March last year. Sales in these regions decreased by 5% and 7%, respectively.
In early February, in the press service of the Milfoods company (Poetti coffee brand, ex-Paulig in Russia) RIA Novosti was told that the cost of coffee in the world has peaked in the last 47 years - in 2024, prices for robusta have more than doubled, while arabica, in turn, has risen in price by 80%. At the same time, Anton Trenin, an expert at the ACRA corporate ratings group, told the agency that there is no shortage of coffee in Russia, and demand for the drink is growing, even against the backdrop of record prices on the stock exchange.
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