February Brings More Sales Records for American Honda
Honda
The Honda Division continued its record sales streak into the second month of the year, gaining 4.3 percent on sales of 110.882 units to set a new February benchmark. CR-V and HR-V repeated strong January performances, driving Honda trucks to a February record as well. The Fit also gained in February while Civic and Accord held their own in a market tilting toward trucks.
Honda trucks set a new benchmark in February, gaining 15.3 percent on sales of 56,419.
CR-V and HR-V drove truck sales, both setting new February marks; CR-V sales were up 26.3 percent on sales of 31,898, and HR-V up 28.6 percent with 6,354 units sold.
Accord and Civic continue to swim against the tide, with sales cresting 23,000 and 27,000 units, respectively.
"The new CR-V is exceeding our own expectations with production and deliveries now fully up to speed," said Jeff Conrad, senior vice president and general manager of the Honda Division. "It's clearly hitting a sweet spot in the market and complemented by HR-V at the entry level."
Acura
Acura sales continued recent trends, with the RDX enjoying its best-ever February. NSX also remained steady, showing no signs of the winter doldrums that can affect ultra-performance cars. And after a strong first outing at Daytona in January, the NSX GT3 racecar goes to the legendary 12 Hours of Sebring in search of endurance racing glory later this month.
Acura's popular RDX set a new February record, gaining 6.1 percent on sales of 4,029 vehicles.
Continuing a steady production and sales pace, 46 NSX supercars were sold in February.
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