OREANDA-NEWS. On 02 March Crocus Expo IEC announced a contest for a creative design for a new project of the leading furniture enterprises permanent showrooms.

Project goal: to render anti-crisis support to the leading furniture enterprises of Russia.

Due to financial crisis many furniture salons are deprived of possibility to display their products. Thus the exhibition centre decided to build up furniture enterprises permanent showrooms on the fairgrounds.

A wide advertising campaign will provide the coverage of the project and will encourage potential buyers. The project will create a new model of Russian furniture promotion. The advertising campaign will start April 29 on TV channels, radio stations, in Internet.

Furniture enterprises will have an opportunity to invite furniture industry specialists and top managers to participate in professional conferences and training courses due to availability of conference halls and Aquarium Hotel in the third pavilion Crocus Expo IEC.

But the undertaking does not serve as an alternative to furniture salons and branch exhibitions: the 17th International Specialized exhibition-fair EuroExpoFurniture / EEM (may 12-16) and the 5th International Specialized exhibition Furniture Club (November 10-14) will be held in 2009 at the Crocus Expo IEC.