OREANDA-NEWS. On 01 June 2009 was announced, that X5 Retail Group N.V., Russia's largest retailer in terms of sales (LSE ticker: "FIVE"), had launched SMARTMEDIA as a unified brand for music, movies and electronics offerings in its Karusel hypermarkets, Perekrestok supermarkets and Pyaterochka discounters.

X5 has begun developing SMARTMEDIA departments or displays in all of its stores, giving customers a selection of electronics and entertainment offerings, including CDs, DVDs, games, books and magazines, as well as cell phones, photo and video cameras, flash-cards, other electronics, related accessories and products. This will enhance customer convenience and support like-for-like sales growth with a wider range of impulse purchases. Having substantially strengthened its position in hypermarkets, X5 is well positioned to capitalize on its growing scale in non-food merchandising and market shifts in consumption from the non-organized retail sector to modern trade channels.