OREANDA-NEWS. March 9, 2010. I International convention of "Smeshariks" project partners took place at "Lenexpo" premises in the framework of "Childhood Planet" exhibition business program. The event was organized by: Marmelad Media" licensing agency.

-"Marmelad Media" is the first Russian agency working at the license market, - said the director of licensing department Olga Kritskaya. - We sell licenses for intellectual property, multimedia brand names and characters. Mrs. Kritskaya also gave a detailed description of company's products list, new brand and sub-brand names.

Svetlana Lebedeva, company's marketing director, was talking about different events, used for product and brand promotion. Sh

Anatoly Prokhorov, "Smeshariks" art director and chairman of the National Children's Fund

e emphasized that "Marmelad Media" is intended to consolidate the resources of all company's partners for the promotion of "Smeshariks" brand name.

Anatoly Prokhorov, "Smeshariks" art director and chairman of the National Children's Fund, was talking about his work. The fund is getting ready to conduct All -Russian forum "Childhood 2010: humanitarian and social innovations". At least 60 Russian regions are expected to participate in the event.

Irina Matusova, the director general of the National Children's Fund, introduced fund work program and asked meeting participants to support their initiatives. She also said that "Marmelad Media" agency had been working with "Lenexpo" for 6 years. Agency's social programs were used as the basic directives for the Children's Fund.

- The sphere of our cooperation is now enlarging. "Lenexpo" and the Fund have concluded a strategic agreement. Now this exhibition complex will become a platform to discuss problems of childhood. We believe that a large meeting of governmental structures and business, devoted to this issue, will be organized in the framework of next "Childhood Planet" exhibition, - said Irina Matusova.