OREANDA-NEWS. December 3, 2012. Stoylenskaya Niva AIC and Panasonic Russia company gave a start to a cooperative co-branding programme directed to promotion of products output.

Beginning from October 2012 the sign Recommended by producers of Panasonic bread machines is laid onto the face side of package of all the assortment line of Frantsuzskaya shtuchka trademark flour. Similar recommendations will be placed on Panasonic site (www.panasonic.ru) and in household appliances catalogue of the Japanese manufacturer.

Stoylenskaya Niva AIC as a manufacturer of Frantsuzskaya shtuchka flour, in its turn, recommends a new model of Panasonic bread machine. In the opinion of experts of Stoylenskaya Niva, bread-baking equipment by Panasonic is most accurately appropriate for making home bread and, being combined with the high-quality natural flour of Frantsuzskaya shtuchka trademark, gives excellent results.

The cooperative promotional event will extend till June 2013.

Elena Novoselova, the chief of flour branch of marketing department of Stoylenskaya Niva AIC: One of the aims of this project is popularisation of home-baked products. Home-made bread is not only a delicious and useful product, but also a way of harmonization of family relationships.

Stoylenskaya Niva is one of the largest holding companies of agro-industrial sector of the country. The corporation is the leader among bread manufacturers on Russian market, it holds the 3rd position on flour production, the 6th position on volumes of confectionary products. Grain processing enterprises of the holding company are frequent holders of The best mill of Russia name, and their products regularly win prizes at international exhibitions, such as Prodexpo, World Food, Zolotaya Osen.