OREANDA-NEWS. As part of its ongoing global growth, Cadillac today enhanced its leadership team with two new executive appointments aimed at extending the brand’s momentum.

U.S. Vice President of Marketing Don Butler will take on the position of Global Cadillac Strategic Development vice president. In this newly created role, Butler will drive the next phase of Cadillac growth internationally, including new market development and strategic global planning. He will continue to report to Bob Ferguson, GM vice president, Global Cadillac.

“Cadillac is continuing to expand in our home market and globally, which demands that we continually enhance our team’s focus and capabilities,” said Ferguson. “Don’s international experience and deep product knowledge will be major assets as we take our global growth to the next level.”

Steve Majoros is named director, Global Cadillac Marketing. He will report to Ferguson and will lead the Cadillac global marketing team. In his new role, Majoros will assume responsibility for domestic and global marketing to ensure tight coordination between Cadillac’s marketing, advertising and sales field teams. Prior to joining Cadillac, Steve was managing director, Campbell-Ewald.

“Steve’s extensive expertise in automotive marketing and his proven leadership record will significantly strengthen Cadillac’s focus on global expansion,” said Ferguson. “In our continuing effort to elevate Cadillac, Steve’s unique perspective will complement our already-strong organization.”