OREANDA-NEWS. i-Free will host the 10th Mobile VAS & Apps Conference, a major international convention devoted to mobile technology and mobile applications in St. Petersburg, Russia, November 21-22, 2013. This year, the conference will also include the Mobile Trends Forum, an in-depth review of current mobile industry trends.

The Mobile VAS & Apps Conference attracts over 500 participants from across the globe every year, and this 10th anniversary event is eagerly awaited by the mobile industry in Russia and Eastern Europe. The conference is a magnet for the leading publishers, mobile game and app developers, cellular providers, mobile phone manufacturers, investment and financial services companies, media groups, industry experts and analysts, and the leading general and specialized business media.    

This year will bring some concept changes to the event designed to make it even more informative and useful for attendees, the most significant of which will be the addition of the Mobile Trends Forum. The second day of the conference will be completely given over to the form, which will focus on the latest trends in the mobile industry. While the main conference remains focused on the fundamentals of the mobile technology market, the forum will explore in great detail the entire range of issues associated with the new generation of mobile solutions.

The Mobile VAS & Apps Conference will cover practical issues such as:
 mobile app marketing
 mobile advertising
 product monetization matrixes
 mobile app and game trends
 digital content, and more.

The Mobile Trends Forum will cover new directions, including:
 startup and project investment
 NFC-based practices and services
 new mobile platforms, devices and interfaces
 artificial intelligence and commercial robotics in mobile devices.  

Presenters at Mobile VAS & Applications Conference and Mobile Trends Forum are drawn from some of the leading innovators in the industry – global headliners and key players from across the spectrum of the mobile industry.  The list of speakers now includes: Ralph Simon - CEO, Mobilium Global, and Chairman Emeritus & Founder, MEF Americas; Nicole Lazzaro - Founder & President, XEODesign; Wim Stocks - Executive Vice President, Virgin  Gaming; Robert Bole - Director of Innovation, Broadcasting Board of Governors; Andrei Ustinov - Director, Exclu;  Irina Grandel - Head of Business development, ivi; Nihal Mehta - Founding Partner, ENIAC Ventures; Mario Tapia - Founder, MobileMonday Silicon Valley and Momentum Accelerator; Alexander "Sasha" Galitsky - Co-founder & Managing Partner, Almaz Capital; Bernd Schulze - Business Development Director, Europe, Qualcomm; Jostein Svendsen - CEO & Co-Founder, WeVideo; Alexander Sobolev - Payment Systems & Transactions Director, Tavrichesky Bank. This list is constantly updated on the conference website as new speakers confirm their participation.

The Mobile VAS &Apps Conference and Mobile Trends Forum are relevant for mobile industry professionals, analysts, and businesses looking to plan their business strategy around mobile developments. Agenda items will also appeal to those wanting to understand what makes both Russian and international mobile technology market tick, decide on investment policies, even those who simply want to meet the people behind the cream of the crop in the Russian and international mobile business community. 

“In the ten years since the Mobile VAS & Apps Conference was first launched, it has gained enormous respect in Russia and beyond,” said Ekaterina Ivanova, who leads i-Free Events and chairs the conference organizing committee. “It’s really no surprise this should be the case. The conference is a great forum in which to discuss the mobile industry agenda, generate new ideas, share expertise and forge valuable business ties. We believe the introduction of the forum will make it even more relevant and beneficial for participants.”

The conference will end with the presentation of the 2013 Mobile Awards. Both startups and established businesses are encouraged to submit their best projects and products completed in 2013. Entries will be accepted from September 1.

A registration fee discount will apply if you submit your application form for the conference by 16 October.