OREANDA-NEWS. Fujitsu announced the upcoming release of FUJITSU Business Application Operational Data Management & Analytics, a solution that helps sales departments, business strategy departments, and other business units use their own big data to transform business processes or bring greater sophistication to their marketing initiatives. The new solution, a part of the ongoing FUJITSU Big Data Initiative that systematizes the company's big data products and services, will be available in Japan from June. Fujitsu will be releasing additional offerings in the future that meet the needs of the global market.

Operational Data Management & Analytics is a solution that combines data from a company's internal mission critical systems with data from external sources, such as social networks. This enables sophisticated, real-time big data analyses that can be easily performed even without specialized analytics know-how. Now, as a first step, Fujitsu has taken analytics models for which business needs are especially high, including demand forecast modeling, customer behavior analysis modeling, and management analysis modeling, and applied its long-cultivated data-analysis method know-how to provide optimally combined analytical software tools for each type of work.

In addition, FUJITSU Integrated System Analytics Ready, one of the data-management platforms part of Operational Data Management & Analytics, has also been updated with enhanced integration, supporting big data utilization in business units.

As part of the FUJITSU Big Data Initiative, the company aims to continue offering its ICT technology and integration know-how in the form of global products and services that accelerate the pace of innovation for its customers and society as a whole.