28.07.2026, 10:18
Foreign game publishers have tripled their advertising budgets in RuStore
Source: OREANDA-NEWS
OREANDA-NEWS In January - June 2026, foreign publishers of mobile games invested more than 400 million rubles in advertising in the Russian RuStore app store, which is three times more than in the same period of 2025, and the total amount of advertising costs in RuStore increased 2.6 times over the same period, a representative of the platform told Vedomosti newspaper.
The representative of the app store noted that among the countries in terms of the size of advertising budgets invested in promoting mobile games in RuStore, China holds the lead in January -June, accounting for about 76% of the total. China is followed by Singapore and the UAE in the ranking of countries: together, these two countries provided about 10% more of the total advertising budgets.
The growth of budgets of foreign publishers is associated with the emergence of new formats for promotion, including stickers or interactive banners in the store window, the representative of the platform added. Other key factors are the improvement of analytics tools and the influx of "new development companies."
The representative of the app store noted that among the countries in terms of the size of advertising budgets invested in promoting mobile games in RuStore, China holds the lead in January -June, accounting for about 76% of the total. China is followed by Singapore and the UAE in the ranking of countries: together, these two countries provided about 10% more of the total advertising budgets.
The growth of budgets of foreign publishers is associated with the emergence of new formats for promotion, including stickers or interactive banners in the store window, the representative of the platform added. Other key factors are the improvement of analytics tools and the influx of "new development companies."
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