06.11.2026, 14:59
Rose wine has become the leader in terms of sales growth in Russia
Source: OREANDA-NEWS
OREANDA-NEWS Rosé wine showed the highest sales growth rates in monetary terms among wine categories in Russia in the first half of 2026, analysts at the ICMR research company told RIA Novosti.
"The structure of home wine consumption has changed: pink and white wines show steady growth in monetary terms against the background of declining interest in red wines. The main driver was rose wine, its growth rate in January-June 2026 reached 7.8% compared to the same period last year," the report says.
Sales of white wine in monetary terms increased by 3.8% during the reporting period. It continues to hold the absolute leadership in terms of turnover, occupying 53% of the market. White wine is also the leader in terms of household penetration, with 43% penetration. For red wine, this figure reached 35%, for pink - 16%.
"The structure of home wine consumption has changed: pink and white wines show steady growth in monetary terms against the background of declining interest in red wines. The main driver was rose wine, its growth rate in January-June 2026 reached 7.8% compared to the same period last year," the report says.
Sales of white wine in monetary terms increased by 3.8% during the reporting period. It continues to hold the absolute leadership in terms of turnover, occupying 53% of the market. White wine is also the leader in terms of household penetration, with 43% penetration. For red wine, this figure reached 35%, for pink - 16%.
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