22.01.2025, 09:48
Russians rushed to buy jewelry
Source: OREANDA-NEWS
OREANDA-NEWS In 2024, Russians dramatically increased spending on jewelry made of precious metals and watches. The newspaper Izvestia reports that citizens rushed to buy jewelry, citing data from the Post Bank.
According to transaction analysis, the number of purchases increased 1.5 times in 12 months, and spending increased by 26 percent. The average receipt for the purchase of jewelry was 17,417 rubles.
According to analysts, men bought jewelry twice as often as women, and the average receipt for their purchases turned out to be a quarter more (25 percent) — 18,654 rubles. The trend was explained by the desire to buy jewelry as a gift for significant events. In general, the reason for the increase in sales in the industry was cited as the desire of Russians to invest in jewelry, which is steadily rising in price from year to year.
According to the credit institution, the increase in jewelry costs is also explained by the fact that many Russians consider such purchases as an investment, because jewelry often noticeably increases in price from year to year.
At the same time, industry participants assume that in 2025, the growth rate of jewelry sales in Russia will slow down significantly after a surge in consumer activity in 2024. According to Sokolov network, the total sales of jewelry in Russia increased by about 26 percent and reached 461 billion rubles in monetary terms. Nikolay Polyakov, the head of the network, attributed the dynamics primarily to the growth of exchange prices for precious metals. Thus, according to the Central Bank (CB), gold quotes increased by 45 percent over the year, to 8,551.7 rubles per gram, and silver — by 46 percent, to 96.9 rubles.
According to transaction analysis, the number of purchases increased 1.5 times in 12 months, and spending increased by 26 percent. The average receipt for the purchase of jewelry was 17,417 rubles.
According to analysts, men bought jewelry twice as often as women, and the average receipt for their purchases turned out to be a quarter more (25 percent) — 18,654 rubles. The trend was explained by the desire to buy jewelry as a gift for significant events. In general, the reason for the increase in sales in the industry was cited as the desire of Russians to invest in jewelry, which is steadily rising in price from year to year.
According to the credit institution, the increase in jewelry costs is also explained by the fact that many Russians consider such purchases as an investment, because jewelry often noticeably increases in price from year to year.
At the same time, industry participants assume that in 2025, the growth rate of jewelry sales in Russia will slow down significantly after a surge in consumer activity in 2024. According to Sokolov network, the total sales of jewelry in Russia increased by about 26 percent and reached 461 billion rubles in monetary terms. Nikolay Polyakov, the head of the network, attributed the dynamics primarily to the growth of exchange prices for precious metals. Thus, according to the Central Bank (CB), gold quotes increased by 45 percent over the year, to 8,551.7 rubles per gram, and silver — by 46 percent, to 96.9 rubles.
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