OREANDA-NEWS. October 30, 2007. Group of Companies Siberian Agrarian Holding (SAHO) on initiative of Novosibirsk region Administration starts delivering bread and bakery products under the trade mark “Khlebnitsa“ to 14 daily fairs”. Novosibirsk citizens can buy essential products and foodstuff at prices lower than market ones.

SAHO is the only bread producer in Novosibirsk who did not consider yet rising prices for social bread after substantial increase in prices for grain and flour in summer. SAHO vertically integrated structure including mass production and grain reprocessing makes it possible to keep up prices as compared to competitors. “Till recently SAHO bread-baking plants used grain of the last year crop”, — Bakin Andrey Anatolievich — the First Deputy Director of Board of Directors, the Deputy of Novosibirsk Regional Council says. „This autumn the grain croppage in our farms has reached 100 thousand tones“. It is quite enough for bread-baking plants not to depend on instability in prices for raw materials till the next crop.

From October, 11 the products under “Khlebnitsa” trade mark can be bought at all Novosibirsk daily food fairs initiated by Victor Tolokonsky, Novosibirsk Governor. According to vice-governor, by selling our products at the fairs we can compete with trade enterprises which “often raise prices unreasonably”. “The authority can not stay aside, this issue is under the Governor’s special control”, — the vice-governor said at the regional headquarters session regulating the issue of rise in prices.

At present volume of “Khlebnitsa” products at Novosibirsk market is not as large as in Omsk, for example, (SAHO keeps 50 % of the market there), but prices for bread are still kept the lowest in the Siberian Federal okrug. However, as Andrey Bakin said, holding is ready to increase production capacities to deliver more than 50 tones of bakery goods to the market of the Siberian capital. “We support regional management initiative on possibility to buy inexpensive essential products”, — Andrey Bakin said.  — It is quite probable, that close interaction between SAHO and regional and city administration in bread deliveries to the fairs will be the basis for realizing the program preventing in future the rise in bread prices.