Richard A. Lennox Named Macy’s Chief Marketing Officer
Richard A. Lennox, an
industry innovator with a track record of elevating consumer and
retailing brands, has been named Macy’s Chief Marketing Officer,
effective
In this role, Lennox will have responsibility for Macy’s omnichannel market presence and strategy, including brand, promotional, store, digital and events marketing activity. He will report to Macy’s, Inc. President
Jeff Gennette and join the company’s Executive Committee.
Lennox, 51, has served as Senior Vice President and Chief Marketing Officer of Toys “R” Us since 2014, with responsibility for all components of marketing strategy for the company’s portfolio of brands. This includes leading the development of brand strategy and optimizing the company’s marketing and digital presence to drive sales growth and customer loyalty. Among his accomplishments, Lennox led the creation of the highly successful Toys “R” Us “awesome” brand position and marketing campaigns.
“Rich Lennox is a significant addition to the Macy’s executive team and we look forward to his contributions as we position the iconic Macy’s brand as even more compelling and relevant for our customers in a changing retail environment. He is a business leader and marketer who believes in the power of big ideas, the strength of teamwork and the ability to drive increased sales through innovation and customer loyalty,” Gennette said. “We had an outstanding group of qualified candidates for this position and believe that
Rich Lennox has the entire package of experiences, creativity, leadership skill and business acumen to lead the marketing and special events of our renowned brand.”
For the five years prior to Toys “R” Us, Lennox was Executive Vice
President/Chief Marketing and E-commerce Officer at
From 1992 to 2009, Lennox was a senior-level executive and strategist at
J. Walter
Warner Lambert.
Lennox holds a bachelor’s degree from
As Macy’s Chief Marketing Officer, Lennox succeeds
Martine Reardon, who
left the company in
Macy’s, Inc., with corporate offices in
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