OREANDA-NEWS Chinese soft toy manufacturer Pop Mart, whose capitalization, thanks to the global success of Labubu dolls, exceeded the total value of Gazprom's shares some time ago, reported an almost fivefold increase in net profit. Bloomberg writes about this.

The figure in the first half of 2025 increased by 397 percent, and revenue more than tripled — by 204 percent, to $ 1.93 billion, according to the company's report.

"The popularity of these pointy—eared and toothy monsters is partly due to the fact that the company packages many of its products in "blind" boxes, attracting customers who are interested in what's inside," the agency writes, emphasizing that the Labuboos have become "a real pop culture phenomenon," and Pop Mart founder Wang Ning recognizes a faster than The company's performance was expected to grow, as its shares have grown by 213 percent since the beginning of the year amid the excitement around toys.

Earlier, pointing to the success of Labubu, the chairman of the Russian Federation Council, Valentina Matvienko, called for more active creation of original products in the country that can become fashion trends on the international market. Admitting that "Russian dolls are no longer surprising," she wondered where the domestic "advanced, new, creative products" were and noted that there are many talented people in Russia who need support and assistance in promoting such products.