Monotype Completes Acquisition of Olapic
Olapic’s Earned Content Platform helps brands collect, curate, use and analyze user-generated content in the form of images and videos in their ecommerce experiences and across multiple marketing channels. This helps to create powerful branded experiences that drive consumer engagement and increase conversions. Today, the company serves more than 400 brands across apparel, publishing, retail, consumer packaged goods, travel and leisure. Customers include companies like
Calvin Klein, Hyatt, giggle, The North Face and L’Oreal. Effective today, Olapic will operate as a division of Monotype.
“We’re thrilled to announce that we have closed the Olapic acquisition. Our strategy remains focused on expanding on our solid foundation in type, and Olapic will enable us to provide incremental value to both the marketing and design sides of brands to help them engage with consumers in new ways. We believe this acquisition helps us take a significant step forward in becoming a leader in empowering expression and engagement,” said
Scott Landers, President and CEO of Monotype. “Olapic is the centerpiece that will help Monotype offer our customers a more robust and effective brand engagement platform.”
In connection with the transaction, Olapic’s founders and former executive officers, Pau Sabria,
Jose de Cabo and
Luis Sanz Arilla, will now serve as executive officers of Monotype’s Olapic subsidiary. Pau Sabria, Executive Director of Olapic said, “This acquisition provides both of our organizations and our customers with an immediate boost in innovation, expertise and value. The combination of our technologies will enhance the many ways that brands interact and engage with their customers. We’re excited about the possibilities of our combined offering and how we may change the intersection of marketing and design.”
Forward-looking statements
This press release may contain forward-looking statements, including
those related to the expected impact of the acquisition that involve
risks and uncertainties that could cause the company’s actual results to
differ materially. Factors that might cause or contribute to such
differences include, but are not limited to: risks associated with
changes in the economic climate and risks associated with the company’s
ability to integrate the acquisition, including the expansion of
products and services offered through the acquired company. Additional
disclosure regarding these and other risks faced by the company is
available in the company’s public filings with the
About Monotype
Monotype is a leader in empowering expression
and engagement through a combination of type, technology and expertise.
Headquartered in
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