OREANDA-NEWS  In 2025, shawarma in Russia rose in price by 18-22 percent. This was stated by Vladimir Balyasnikov, Deputy General Director for Development and Marketing of the SVSH network. He was quoted by the Newspaper.Ru».

The price of a classic portion of this fast food has risen from 220 to 260-270 rubles. The reasons for this were the rise in the cost of raw materials. Chicken became 25 percent more expensive, and beef — 30 percent more expensive. In addition, lavash showed a plus of 15 percent. The growth of utilities averaged 12 percent.

In 2026, according to Balyasnikov, shawarma will continue to rise in price. According to the conservative forecast, prices will rise by 15-20 percent. In this case, you will have to pay 300-320 rubles. As Balyasnikov explained, contracts with suppliers already signal an increase in purchase prices by 10-12 percent. In addition, taxes and new requirements for migrants will add another 5-7 percent of staff costs.

According to the head of Roskachestvo Maxim Protasov, in 2026, Russia may approve GOST for shawarma, which will set clear and transparent rules for the entire industry. The document will define the terms "shawarma", "shawarma", "doner" and "kebab". In addition, the requirements for products prepared in the presence of the consumer and packaged dishes sold in stores will be prescribed.