OREANDA-NEWS VK studied the interests of users in the fall of 2025. The analysis showed which topics and authors were most popular on the social network. About this "Lenta" learned from the company's press release.

It turned out that users paid the most attention to content about animals, art, humor, and everyday life. At the same time, nature became the main theme of the season — more than 15 million users turned out to be her fans. The most viewed community about nature is Nikitin's Farm, where the author shares rural life and tips about agriculture with the audience.

The second most popular authors are those who make up unusual collections on museum exhibitions and art. The Eleven community stands out among the most famous, where participants are introduced to fascinating historical stories and the latest exhibitions.

Users have noticed a special interest in food blogs, where everyone can find a simple and unusual recipe for everyday meals. In this category, the community with Elena Lande's recipes showed excellent results among the joined participants — 680 thousand users showed interest in it during the fall.

Earlier, VK revealed the demand for Black Friday purchases from Russians. The study showed that during the autumn sales, users' interest in discounts increased 12-fold.